Event management involves the planning, organization, and execution of various events, ranging from corporate conferences and weddings to concerts and festivals. Here’s a detailed description:

1. Planning: Event managers begin by understanding the client’s objectives and requirements. They create a detailed plan outlining the event's purpose, target audience, budget, timeline, and logistics.

2. Coordination: They coordinate with vendors, suppliers, and service providers to secure venues, catering, decorations, AV equipment, and other necessary items. Negotiation and contract management are crucial skills in this phase.

3. Logistics: Managing logistics includes scheduling, transportation, accommodations, and ensuring all necessary permits and licenses are obtained. They also handle guest registration and attendee management.

4. Marketing and Promotion: Depending on the event, managers may handle marketing and promotion activities to attract attendees. This could involve social media campaigns, email marketing, press releases, and partnerships.

5. On-Site Management: During the event, managers oversee setup and ensure everything runs smoothly according to the plan. They manage staff, handle emergencies or last-minute changes, and maintain communication with clients and stakeholders.

6. Budget Management: Throughout the process, event managers track expenses and ensure they stay within the allocated budget. They may also prepare post-event financial reports.

7. Post-Event Evaluation: After the event, managers conduct a debriefing to evaluate its success against predetermined metrics. They gather feedback from clients, attendees, and stakeholders to identify areas for improvement.

8. Skills Required: Successful event managers possess strong organizational skills, attention to detail, creativity, and the ability to work under pressure. Effective communication and problem-solving skills are essential, as is the ability to multitask and prioritize.

Overall, event management is a dynamic field that requires careful planning, creativity, and meticulous execution to ensure memorable and successful events.